Province Persona Project

目标受众

Targeted Audience

总经理，销售总监，财务总监，财务BP

General Manager, Sales Director, Finance Director, Finance business partner

报告目的

Report Purpose

方便报告观众对该省的P&L做统筹管理

Facilitate comprehensive P&L management for provincial operations by report audience

省份选择

Province Selection

目录 - Table of Contents

序号 No.	报告模块 Report Module	核心内容与分析要点 Key Content & Analysis Points
01	产品收费标准 Product Pricing Standards	• ABL、AQT、PICO 产品线标准收费价格体系 • Standard pricing framework for ABL, AQT, and PICO product lines
02	经销商业绩分布 Distributor Performance Matrix	• 四象限分析：KPI达成度 vs 业绩增长率 • Four-quadrant analysis: KPI achievement vs performance growth rate • 经销商分类管理与策略制定 • Distributor categorization and strategic planning • 微型经销商业绩增长潜力专项评估 & 渠道质量哨兵指标 • Micro-distributor growth potential assessment & channel quality sentinels
03	损益表分析 P&L Statement Analysis	• 销售额季度/年度达成率追踪 (QTD & YTD achievement tracking) • 标准毛利率与营业利润率 (STD GM% & OP%) • 转移定价毛利率与营业利润率 (TP GM% & OP%) • 人力资源生产效率分析 (HC Productivity analysis)
04	ABL 价格差异分析 ABL Price Variance Analytics	• 标准价 vs 实际成交价差异与贡献度监控 • Monitoring standard vs realized ABL price variance and contribution • 经销商与产品组合层面的价格偏差驱动洞察 • Distributor and product-mix level insights into price variance drivers
05	ABL ASP 明细分析 / AQT ASP 明细分析 ABL ASP Details / AQT ASP Details	• 默认按产品线拆分（ABL / AQT）便于快速对比 • Split by product line (ABL / AQT) for faster comparison • 价格趋势、折扣结构与渠道分布一并呈现 • Price trend + discount structure + channel mix in one place
06	返利政策执行 Rebate Program Execution	• 当前执行返利目标达成情况监控 • Monitoring of current rebate target achievement status • 返利政策效果评估与优化建议 • Rebate policy effectiveness evaluation and optimization recommendations
07	ABL 价格链分析 ABL Price Chain Analysis	• 价格传导链：雷度售价 → 经销商入院价 → 患者收费价 • Price transmission chain: Radiometer selling price → Distributor hospital price → Patient charge price • 各环节毛利率分析与优化机会识别 • Margin analysis and optimization opportunities at each level
08	AQT 价格链分析 AQT Price Chain Analysis	• 价格传导链：雷度售价 → 经销商入院价 → 患者收费价 • Price transmission chain: Radiometer selling price → Distributor hospital price → Patient charge price • 各环节毛利率分析与优化机会识别 • Margin analysis and optimization opportunities at each level
09	年度激励预算 / AIB Annual Incentive Budget & Active IB	• AIB（Active Installed Base）增长桥：存量 vs 新增 vs 报废 • AIB value bridge decomposing installed base, additions, retirements • 激励预算与装机量联动性分析，支撑年度激励策略制定 • Incentive budget linkage to installed base momentum for annual planning

省份报表 - Province Data Reports

浙江省一省一策详情分析 - Zhejiang Province Tailored Strategy Analysis

浙江省一省一策分析报告是基于该省独特的市场环境、经济特点和业务发展需求而定制的综合性战略分析。该报告深入剖析了浙江省的市场结构、竞争格局、客户行为模式以及业务增长机会，为制定针对性的市场策略和业务决策提供数据支撑。通过多维度的数据分析和可视化展示，帮助管理层全面了解浙江省的业务现状和相关潜力，实现精准化的省份管理和资源配置优化。

The Zhejiang Province Tailored Strategy Analysis Report is a comprehensive strategic analysis customized based on the province's unique market environment, economic characteristics, and business development needs. This report provides in-depth analysis of market structure, competitive landscape, customer behavior patterns, and business growth opportunities in Zhejiang Province, offering data support for formulating targeted market strategies and business decisions. Through multi-dimensional data analysis and visualization, it helps management gain a comprehensive understanding of the business status and development potential in Zhejiang Province, achieving precise provincial management and optimized resource allocation.

使用说明 - Instructions

使用上方“省份选择”切换地区后，下方所有报表将同步更新。
Use the province selector above to update all reports below.

快速导航 - Quick links:
收费标准 / Pricing · 经销商KPI / Distributor KPI · 损益 / P&L · ABL PV · ABL ASP · AQT ASP · 返利 / Rebate · AIB
提示 - Tips:
• 点击图表可联动筛选；更多维度请使用报表内筛选器 (Click charts to cross-filter; use in-report filters for more)
• 如加载缓慢/无权限，请稍后重试或联系支持 (If delayed/no access, retry or contact support)

浙江省产品收费标准分析报告 - Zhejiang Pricing Standards Report

展示各产品线的标准收费价格体系与相关对比分析。
Shows standard pricing structures for product lines with comparative analysis.

浙江省经销商KPI仪表板 - Zhejiang Distributor KPI Command Center

通过KPI完成度、增长速度与Active IB活跃度三轴联动的四象限图，迅速识别“加油”“护航”或“激活”对象；专门标注微型经销商业绩潜力。
Blends KPI attainment, growth velocity, and Active Installed Base health to map distributors into actionable quadrants with micro-channel callouts.

浙江省损益分析报告 - Zhejiang Profit and Loss

省级运营的综合损益视图与关键指标。
Comprehensive profit and loss view with key metrics for provincial operations.

ABL 价格差异分析 - ABL Price Variance

聚焦标准价与实际成交价之间的差异、贡献度与趋势，帮助快速定位PV偏差驱动因素。
Focuses on standard vs realized ABL price variance, contribution, and trend analysis to quickly pinpoint PV drivers.

浙江省ABL ASP 明细分析 - Zhejiang ABL ASP Details

已按 ABL 产品线预筛选，用于聚焦ABL的ASP趋势、折扣结构与经销商分布。
Pre-filtered to the ABL product line to focus on ASP trends, discount structure, and distributor mix.

快捷跳转 - Quick jump: 查看 AQT ASP

浙江省AQT ASP 明细分析 - Zhejiang AQT ASP Details

已按 AQT 产品线预筛选，用于查看AQT的ASP趋势、折扣结构与经销商分布。
Pre-filtered to the AQT product line for the same analysis on the AQT line.

快捷跳转 - Quick jump: 查看 ABL ASP

返利政策执行报告 - Rebate Program Execution Report

本报告提供返利政策执行情况的详细分析，包括目标达成监控和政策效果评估。
This report provides detailed analysis of rebate program execution, including target achievement monitoring and policy effectiveness evaluation.

浙江省AIB与年度激励预算洞察 - Zhejiang Active Installed Base & Incentive Insights

同步追踪Active Installed Base(存量 / 新增 / 报废)与激励预算执行率，量化“装机 × 激励”的联动弹性，辅助制定年度激励策略。
Tracks base, additions, retirements, and incentive burn so you can see how install momentum powers the yearly budget.

省份画像项目